Daniel Craig’s tux may have started it all, but now stores are racing to keep up with the demand for blue suits. Blue tones are also hot when it comes to gents timepieces this season.
When it comes to men’s suits, blue is cool – and hot – as high street retailers report the colour is the new go-to hue for men’s formal wear. For the first time in John Lewis’s 150 year history, blue suits are out-selling black ones nearly four to one: a blue suit is sold nearly every four minutes. The department store chain has expanded its blue suit range by 30 per cent this season in response to demand.
It is a similar story at Marks & Spencer, where blue suits started outselling black in the last year and doubled its range of blue suits in the same period. It now sells two blue suits for every black one.
“Generally, men are wearing colour again” said Charles McKenna, buying director at menswear chain Slaters. “Last year, various shades of grey became very popular. This year the cloth mills introduced blue in various shades, royal blue being extremely popular.
Actor Daniel Craig’s appearance in a midnight-blue tux in the 2012 Bond film Skyfall helped kick-start the trend.
Indeed, Craig favoured blue throughout the film. In one of the final scenes, Bond is wearing a navy coat with leather accents around the collar from designer, Billy Reid. While 007’s coat was single breasted, Billy Reid made the same style in a double breasted version along with a Bond Peacoat which is still available to order.
As trends in timepieces closely follow fashion trends, blue tones are becoming an increasingly popular choice for men’s wristwear. Here is a look at our current favourites:-
Newport Yacht Club Chronograph ref 36655/AN65
With its striking blue PVD bezel and blue dial, the Newport Yacht Club Chrono is an imposing and practical timepiece. It has a soft blue calf strap with stitched sides that will ensure comfort and durability. RRP: £665
Newport Trophy Bracelet Watch ref 12270/BT15
From Michel Herbelin’s flagship NEWPORT collection, the Newport Trophy is a rugged, practical timepiece with a fresh and youthful vibe. The 39mm case is in stainless steel with a brushed gold PVD bezel. The blue lacquered dial has luminous indexes and hands for improved legibility in dark conditions. Water resistant to 10 ATM, this is the perfect watch for an active man with a spirit of adventure. RRP: £585
Newport Yacht Club Automatic ref 1686/B15
This version of the Newport Yacht Club watch has an AUTOMATIC movement so there is no battery to change. The watch is powered by the movement of the wrist. The beauty of this timepiece is in the top quality finishing. The Stainless Steel case and bracelet are finished to the highest possible standards creating a watch that feels as luxurious as it looks. The bold indexes on the dial are shaped to resemble the hull of a yacht. Coated with a luminous material, both the indexes and hands can be read in even the poorest light conditions. The dial is in a rich, midnight blue lacquered finish with the applied Newport Ship’s wheel logo at the 12 o’clock position. The Newport Yacht Club is a luxury watch with bold detailing which gives it a modern flair. RRP: £820
Sources:- The Independent on Sunday, 24 August 2014 gentsplaybook.com