Buying a watch online vs buying in store


Last year it was estimated that around 2 billion people are using the internet; long gone are the days of internet usage just for keeping in touch or having fun.  People are using the internet for browsing and buying everything online from groceries to cars.

Watches are no exception; people like the convenience of being able to look at the options and compare prices from their armchairs or even on the move, but with high end products such as good quality watches, is buying online as reliable as buying in store?

Buying in store at one of our Michel Herbelin stockists has its advantages, where you are benefitting from years of professional experience as well as being able to handle the product first hand.  You can see the Michel Herbelin watch you have your eye on close up in whatever light you want.  You can feel them; the material and the weight of the watch, and get a better idea of the size of the watch when you’re wearing them.  You also get the opportunity to ask as many questions as you like.

Recognising the value of buying directly from a stockist, the Michel Herbelin website works alongside the in store experience.  If a customer would like to buy a watch online, they can select their nearest stockist, which allows the customer to have a direct contact for aftercare and servicing.

With stockist information detailed on the customer’s guarantee card it ensures an ongoing relationship; customers can be reassured that they have received a full two year manufacturer’s warranty and the ongoing support of a network of leading jewellers around the UK and Ireland.

Visiting the website as part of the decision process can be a useful tool. If you’ve been to a local stockist and seen the model you like in the flesh, you can come home and view the watch again online, taking as long as you like to make a decision with no pressure or time limits before making a purchase. Should you then wish to return to the shop or to buy online, you will be confident you have made a considered choice.

The website also provides an extra resource to have your questions answered. Michel Herbelin has a contact email address or if you are someone that prefers the reassurance of human interaction there is also a phone number (01992 815545).

Buying a watch online vs buying a watch in store is completely down to personal preference.  Whether you prefer a personalised service, or prefer shopping from the comfort of your own home consider how a fusion of browsing online and visiting in store could help you find the ideal watch for you.

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