BaselWorld 2014 Review

Hailed as the world’s biggest and most important event in the watch and jewellery sector, this year BaselWorld once again exceeded expectations as the ultimate meeting place and trend- setting scene for all those involved in the industry. With over 150,000 representatives, from exhibiting companies to buyers and journalists from every continent, Michel Herbelin was honoured to be one of the leading brands showcasing the latest innovations, trends and styles.




Citizen Stand Image Credit

As the conference opened, Mr Rene Kamm, CEO of MCH Switzerland, (the company that owns Baselworld) was confident that this year’s edition would be characterised by new features, innovations and trends, and the eight days of exhibiting which was to follow proved him right. But it wasn’t all “in with the new”. “New vintage” style models popped up from many brands, catering to watch lovers who wish to experience some truly classic and timeless designs combined with modern movements and case construction.

Having spoken with the leading journalists in the industry including WatchPro, a key trend was that the ever popular rose gold is sticking around for the near future, so be prepared to see even more of this style popping up in the windows of luxury brands and high street stores alike.



Graff Stand Image Credit

As always stands were jaw dropping and exquisitely designed to reflect the quality of the watches being showcased inside; beautiful booths the size of small houses were present throughout. Having visited the Citizen stand we were left in awe by its breath-taking night sky look. At first glance you would easily believe that the suspended light reflecting spindles were decorative objects, but upon closer inspection they remarkably turned out to be parts of watch movements.

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Double Strap Watch Edit

Watch trends are bringing double the fun with the popularity of double strap watch styles; your watch band is just as much about fashion as functionality. Watches with longer straps are designed to be worn wrapped round the wrist, using high quality leather straps made to be seen.

Working in harmony with the arm party trend, a double strap watch is the perfect addition for anyone wanting to bring together watches and jewellery for a high fashion look. Alternatively, it can be a worn as a timeless statement piece, versatile enough to work with casual and formal attire alike.

Originally inspired by the Cape Cod Hermes watch, today the double strap watch style is a staple for every self-confessed watch lover. A celebrity favourite, the double strap watch has been spotted on the arms of Princess Beatrice, Gwyneth Paltrow, Jennifer Anniston and Reese Witherspoon to name a few.

Michel Herbelin Double Strap Edit

Here are some of the double strap models from the 5th Avenue collection by Michel Herbelin, all currently available at

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