Why are Clocks and Watches Always Set to 10.10 in Advertisements?

There are certain, small details apparent in everyday life that we never really notice, and we would quite happily carry on living in blissful ignorance of these small, insignificant details. However, there’s always some smart Alec who likes to point them out and the fact that no, we hadn’t noticed before, then plagues our conscious.

Worse still, if there’s an unanswerable question attached – “why is it that round pizzas are served in square boxes?” – we’re left puzzled for days. Such is the case with the following: In advertisements for clocks and watches, why is the time displayed almost always ten past ten? In fact, this is widely the default factory setting display for all clocks, watches and timepieces.



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Michel Herbelin around the World

Michel Herbelin is proud of its French heritage, relying heavily on the fine watch making traditions founded by highly skilled, famous watchmakers of the country past and present. An appetite for the expertly made watches transcends further than the brand’s native country, with markets internationally taking a great interest in the products. Michel Herbelin are proud to be expanding geographically on an ongoing basis.

With different cultures comes different tastes and style preferences. We take a look at what is happening with the Michel Herbelin brand around the world.


France is famous for its style credentials, and the Michel Herbelin fans are as fashion forward as you would expect. Bloggers choose classic styles which act as the perfect finish to any outfit, making them suitable for the strolling through the charming Parisian streets.

Chic, yet functional, Michel Herbelin is a firm favourite in its native country. For those wishing to experiment with fashion, the French microsite showcasing one of the country’s key styles, the Antarès Interchangeable, lets you choose a style to match your personality traits. Which one will you choose? Don’t forget to press the translate button if French isn’t your strong point.


Image: The Parisian Hipster

 Key Styles: Newport Yacht Club, Antarès Interchangeable

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Men’s Watch Style Guide

Looking for a watch but unsure about what is out there? Choosing the right watch is a process which requires consideration; with watches it is not the case of “one style fits all”.

Being knowledgeable about the different styles of watches is a great place to start when looking for your perfect wrist watch. A style classifies the design elements of a particular watch, and with watches ranging from all singing, all dancing to the practical and understated, it is important to classify watches so buyers have a clear picture of what they are getting.

Here’s what you need to know about three of the most popular watch styles.

Dress Watch

Dress imageDress watches are a popular choice of watch, typically worn with formal attire. The height of the case is designed to be thin in order to sit comfortably below a cuff of a shirt, a suit jacket or coat sleeve.

Traditionally complications are not a widely found feature, with a central seconds or second sub dial present if any. Hour markers will be indices, Roman numerals, or Arabic numerals. In order to be a functional and sophisticated choice, the watch will have a leather band instead of a bracelet and come in conservative colours- dials are usually black, silver or white and straps are either black or brown.

In keeping with the recent trend where the size of watches has been growing steadily, dress watches are now mostly 42mm and under, with most between 36-40mm.


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Stacking Jewellery: Your Invitation to an Arm Party

Designers, bloggers and the fashion forward have all been partying recently, and it’s not just glamorous, red carpet events we are talking about. Leading the way with the trend of “arm parties”; a collection of bracelets stacked up to create a statement look combined with your favourite wrist watch, it is a trend set to last.

Feeling inspired by styles popping up on catwalks and social media sites of the fashion influential, we’ve created some looks which show you just how easy it is to incorporate stacking into your everyday look.

Whether you’ve got a big event coming up or wish to style up your everyday work wardrobe, we’ve created looks suitable for all tastes using some stunning Michel Herbelin watches.

The Working Woman

Professional arm party   PolyvoreThis simple and elegant look for the busy professional matches up refined and sophisticated bracelets with chunkier bangles for a touch of “she means business”. The Michel Herbelin epsilon strap watch set with diamonds is the ideal centre piece for this look.

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