There are certain, small details apparent in everyday life that we never really notice, and we would quite happily carry on living in blissful ignorance of these small, insignificant details. However, there’s always some smart Alec who likes to point them out and the fact that no, we hadn’t noticed before, then plagues our conscious.
Worse still, if there’s an unanswerable question attached – “why is it that round pizzas are served in square boxes?” – we’re left puzzled for days. Such is the case with the following: In advertisements for clocks and watches, why is the time displayed almost always ten past ten? In fact, this is widely the default factory setting display for all clocks, watches and timepieces.